Pepperi Personas represent a real Pepperi user and are used to identify unmet user needs, which consist of goals and pain points
Rachel
Transformation manager
Role:
Admin
Manager
Rachel is a project manager in the food & beverage industry, located in California. She is responsible for gathering information from different groups in the organization and acts as a gatekeeper. It is important to use the right buzz words and features to grab her attention.
Unmet Needs
Easy configuration
Simple to use
Track KPIs
Increase sales & commission
Reduce mistakes
Robust platform without bugs
Long term adoption of platforms
Happy in-house users
Offline capabilities
Pain Points
Missing features
Inefficient sales reps
Orders disappearing
Manual typos
Misinformed sales rep
Hard to track KPIs
Missing updates
Painful manual integration
Integration is repetitive and time consuming
Pressure from management
Bad orders
Goals
Finding the best tool
Modernizing company sales solutions
Bob
CFO
Role:
Executive Decision Maker
Bob is a 52-year-old male CFO of a Melbourne-based distribution company specializing in premium Mediterranean specialty foods. The company provides authentic products to restaurants and specialty stores across Australia. The document mentions looking at the total cost, but no further information is provided.
Unmet Needs
Cost reduction duo to efficiency
Pain Points
Pricy bespoke solution
Pricy professional services
Using old on-premises solutions
Goals
Finding affordable and reliable long term solution with low maintenance cost
Predictable costs
Milos
CEO
Role:
Executive Decision Maker
Milos is an accomplished CEO with a proven track record of driving growth and profitability. He has deep industry expertise and is committed to delivering exceptional results. Under his leadership, the company has experienced unprecedented success and remains dedicated to driving growth and innovation.
Unmet Needs
Data visibility
Track KPIs
Pain Points
Hard to track KPIs
Pressure from the board
Pressure from management
Pressure from the staff
Goals
Improve productivity
Increase sales
Gain insights
Finding the best tool
Finding a long term partner
Cristine
VP Sales
Role:
Manager
Cristine is a Sales Manager in Austria, responsible for initiating a sales automation project in the organization. She is a champion for the project and uses desktop and laptop devices at the office. The document includes quotes from Noami endorsing the software and screenshots of results.
Unmet Needs
Improve sales velocity
Faster order to cash
Reduce mistakes
Empower reps to sell more
Faster order to commission
Pain Points
Misinformed sales rep
Manual typos
Inefficient sales reps
Orders disappearing
Goals
Faster orders to cash
Faster reps
Fast and secure ROI
Mathéo
VP Operations
Role:
Executive Decision Maker
Manager
Mathéo is the VP of Operations for a middle-tier, family-owned food and beverage distributor in France. He is an executive decision maker and manager, with relevance to marketing, product, and sales. Mathéo is a 45-year-old male, located in France, and primarily uses technology at the office. He has a tech literacy level of 2.5 and does not pay for the service. The document includes an image of Mathéo.
Unmet Needs
Simple to use
Reduce mistakes
Long term adoption of platforms
Happy in-house users
Robust platform without bugs
Pain Points
Using old on-premises solutions
Hard to track KPIs
Not self service
Wasting time over bugs
Missing orders
Manual management isn’t scaleable
Goals
Modernizing company sales solutions
Monitor KPIs
Performance, stability & reliability
Improve productivity
Fast and secure ROI
Miki
CIO
Role:
Executive Decision Maker
Miki is a detail-oriented, strict CIO with an organizational viewpoint. He is a champion for the organization and is located in Israel. He uses desktops, laptops, phones, and tablets for work and has a high level of tech literacy. Miki is an executive decision maker and is relevant to marketing, product, and sales. He is part of an enterprise in the food and beverage industry.
Unmet Needs
Optimize organizational computing
Balanced cost of ownership
Easy configuration
Pain Points
Bad orders
Bad SKUs, product names
Misinformed sales rep
Ongoing maintenance of multiple platforms
Missing orders
Lacking agility
Goals
Satisfy reps demands
Better sales-finance interface
Finding the best tool
Finding a long term partner
Improve productivity
Noémie
CEO
Role:
Executive Decision Maker
Noémie is the CEO of an enterprise-level FMCG company based in France. She is an executive decision maker with a focus on marketing and sales. She is willing to pay a premium for what she wants and values the importance of understanding the value of what she receives.
Pain Points
Hard to track KPIs
Pressure from management
Scattered operation
Manual typos
Inefficient sales reps
Goals
Improve productivity
Control
Manage KPIs
Prestige & brand awareness
Finding a long term partner
Diana
Telesales
Role:
Rep
Diana is a 32-year-old male telesales agent based in Serbia, using a web application for product ordering. He works in an office setting on desktop and laptop devices, has a tech literacy level of 3, and is not a paying user. The products relevant to his role include SFA and Trade Promotions.
Pain Points
Pressure from management
Bad UX is taking up time
Missing orders
Shani
Marketing Manager
Role:
Manager
Shani is a 34-year-old marketing manager who is not a champion for Pepperi. She uses Pepperi's Trade Promotions product and its addon, primarily at the office and on the road. She has a tech literacy level of 3 and does not pay for the product. She uses Pepperi on the Back Office and WebApp platforms. The document also includes a description of a photograph of a 34-year-old female executive sitting on a brown leather sofa.
Unmet Needs
Data visibility
Track KPIs
Pain Points
Scattered operation
Not seeing the big picture
Goals
Increase sales
Control Promotions
Performance, stability & reliability
Chetana
Sales Manager
Role:
Manager
Chetana is a sales manager in a middle-tier FMCG organization in Australia. She wears multiple hats as both a sales manager and a project manager. She is time poor and uses various devices such as desktop, laptop, phone, and tablet. She is tech literate and uses the platform's native app and web app. She does not pay for the platform and does not use it offline. The platform offers various products such as activities, forms, insights, messages, SFA, surveys, tasks, and transactions & activities. Chetana manages by exception and requires a quick overview of the performance of her sales reps.
Unmet Needs
Easy configuration
Simple to use
Empower workflow
Pain Points
Not seeing the big picture
Inefficient sales reps
Feeling overwhelmed at times
Goals
Track worker meetings
Track worker sales
Track worker KPIs
Karen
Field Rep
Role:
Merchandiser
Karen is a merchandiser in New York who serves as a field representative. She visits stores to gather information, audit shelves, and capture images of competitors. She uses a phone or tablet with a native app for tasks such as photo taking, replenishment, stock taking, and surveys. Karen has a tech literacy level of 2 and can use the app offline. She does not pay for the app and does not use it for internal purposes.
Unmet Needs
Empower workflow
Pain Points
Hard to track KPIs
David
Field Rep
Role:
Rep
David is a 28-year-old male sales rep based in New York. He works as a field rep and is primarily focused on the FMCG vertical in the enterprise market. He uses the product, specifically filters, for various purposes such as insights, ordering, payment, returns, stock taking, and surveys. David does not pay for the product and does not use it offline. He is not an internal champion for the product.
Unmet Needs
Track KPIs
Improve sales velocity
Increase sales & commission
Pain Points
Missing Sales Data
Needs to remember too much stuff
Hard to track KPIs
The boss is upset for poor task completion
Missing internet connection
Goals
Sell more
Meet KPIs
Jürgen
Store Manager
Role:
Buyer
Jürgen is a 43-year-old female SMB buyer and store manager of a small eyewear shop in Germany. She uses devices such as a laptop and phone, and is tech literate. She does not currently pay for the product and does not use it offline. Jürgen uses the platform through native app and web app, and is interested in the Storefront product.
Pain Points
Slow product allocation
Getting wrong price
Missing updates
Goals
Order
Recommend products
Raul
VP Sales
Role:
Executive Decision Maker
Manager
Raul is the VP of Sales for a major corporation in Puerto Rico. He oversees a diverse product portfolio and serves a wide range of customers. He is interested in ensuring all orders are completed, identifying problems quickly, and confirming that all reps have finished their planned routes. Raul is a successful leader with strong communication skills. Additionally, it is mentioned that everyone, including retailers, loves Pepperi.
Unmet Needs
Data visibility
Track KPIs
Pain Points
Scattered operation
Not seeing the big picture
Goals
Increase sales
Performance, stability & reliability
Adoption by management
Adoption by team
Unify sales channels
Scott
IT Transformation Manager
Role:
Admin
Scott is an IT transformation manager responsible for overhauling and modernizing all company systems. He is focused on getting the job done and comes up with possible solutions. He is a male IT lead, 32 years old, located in the USA, and works with desktop and tablet devices. He is tech-savvy with a tech literacy level of 5 and uses platforms such as Back Office, Native App, and WebApp. His product use cases include configuration, integration, and data management, with a specific configuration for the Trade Promotions Addon.
Unmet Needs
Easy configuration
Empower workflow
Happy in-house users
Pain Points
Missing features
Bad UX is taking up time
Wasting time over bugs
Lacking agility
Goals
Adoption by team
Performance, stability & reliability
Adoption by management
Finding a long term partner
Gertrud
Partner
Role:
Admin
Gertrud is a 55-year-old female partner based in Germany. She is an admin and her role involves integrating complex platforms for her clients. She uses Pepperi at home, at the office, and on the road, primarily on her laptop and tablet. Gertrud has a tech literacy level of 5 and pays for the product. She uses Pepperi for configuration and integration purposes, specifically with the Trade Promotions Addon, on the Back Office platform.
Unmet Needs
Robust platform without bugs
Long term adoption of platforms
Pain Points
Not self service
Goals
Self service
Sell more
Quick integration
To be in the loop
Tal
Professional Services
Role:
Admin
This document provides information about Tal, an admin in the Professional Services role, who is a seasoned team member. Tal is located in Israel and uses various devices such as a laptop, phone, and tablet at the office. They have a tech literacy level of 5 and do not pay for the product. Tal uses the platform in the back office, native app, and web app, but it is not specified if they use it offline or internally.