Pepperi Personas DB

Pepperi Personas represent a real Pepperi user and are used to identify unmet user needs, which consist of goals and pain points

Picture of Rachel the Transformation manager

Rachel

Transformation manager

Role:

Admin

Manager

Rachel is a project manager in the food & beverage industry, located in California. She is responsible for gathering information from different groups in the organization and acts as a gatekeeper. It is important to use the right buzz words and features to grab her attention.

Unmet Needs

  • Easy configuration
  • Simple to use
  • Track KPIs
  • Increase sales & commission
  • Reduce mistakes
  • Robust platform without bugs
  • Long term adoption of platforms
  • Happy in-house users
  • Offline capabilities

Pain Points

  • Missing features
  • Inefficient sales reps
  • Orders disappearing
  • Manual typos
  • Misinformed sales rep
  • Hard to track KPIs
  • Missing updates
  • Painful manual integration
  • Integration is repetitive and time consuming
  • Pressure from management
  • Bad orders

Goals

  • Finding the best tool
  • Modernizing company sales solutions
Picture of Bob the CFO

Bob

CFO

Role:

Executive Decision Maker

Bob is a 52-year-old male CFO of a Melbourne-based distribution company specializing in premium Mediterranean specialty foods. The company provides authentic products to restaurants and specialty stores across Australia. The document mentions looking at the total cost, but no further information is provided.

Unmet Needs

  • Cost reduction duo to efficiency

Pain Points

  • Pricy bespoke solution
  • Pricy professional services
  • Using old on-premises solutions

Goals

  • Finding affordable and reliable long term solution with low maintenance cost
  • Predictable costs
Picture of Milos the CEO

Milos

CEO

Role:

Executive Decision Maker

Milos is an accomplished CEO with a proven track record of driving growth and profitability. He has deep industry expertise and is committed to delivering exceptional results. Under his leadership, the company has experienced unprecedented success and remains dedicated to driving growth and innovation.

Unmet Needs

  • Data visibility
  • Track KPIs

Pain Points

  • Hard to track KPIs
  • Pressure from the board
  • Pressure from management
  • Pressure from the staff

Goals

  • Improve productivity
  • Increase sales
  • Gain insights
  • Finding the best tool
  • Finding a long term partner
Picture of Cristine the VP Sales

Cristine

VP Sales

Role:

Manager

Cristine is a Sales Manager in Austria, responsible for initiating a sales automation project in the organization. She is a champion for the project and uses desktop and laptop devices at the office. The document includes quotes from Noami endorsing the software and screenshots of results.

Unmet Needs

  • Improve sales velocity
  • Faster order to cash
  • Reduce mistakes
  • Empower reps to sell more
  • Faster order to commission

Pain Points

  • Misinformed sales rep
  • Manual typos
  • Inefficient sales reps
  • Orders disappearing

Goals

  • Faster orders to cash
  • Faster reps
  • Fast and secure ROI
Picture of Mathéo the VP Operations

Mathéo

VP Operations

Role:

Executive Decision Maker

Manager

Mathéo is the VP of Operations for a middle-tier, family-owned food and beverage distributor in France. He is an executive decision maker and manager, with relevance to marketing, product, and sales. Mathéo is a 45-year-old male, located in France, and primarily uses technology at the office. He has a tech literacy level of 2.5 and does not pay for the service. The document includes an image of Mathéo.

Unmet Needs

  • Simple to use
  • Reduce mistakes
  • Long term adoption of platforms
  • Happy in-house users
  • Robust platform without bugs

Pain Points

  • Using old on-premises solutions
  • Hard to track KPIs
  • Not self service
  • Wasting time over bugs
  • Missing orders
  • Manual management isn’t scaleable

Goals

  • Modernizing company sales solutions
  • Monitor KPIs
  • Performance, stability & reliability
  • Improve productivity
  • Fast and secure ROI
Picture of Miki the CIO

Miki

CIO

Role:

Executive Decision Maker

Miki is a detail-oriented, strict CIO with an organizational viewpoint. He is a champion for the organization and is located in Israel. He uses desktops, laptops, phones, and tablets for work and has a high level of tech literacy. Miki is an executive decision maker and is relevant to marketing, product, and sales. He is part of an enterprise in the food and beverage industry.

Unmet Needs

  • Optimize organizational computing
  • Balanced cost of ownership
  • Easy configuration

Pain Points

  • Bad orders
  • Bad SKUs, product names
  • Misinformed sales rep
  • Ongoing maintenance of multiple platforms
  • Missing orders
  • Lacking agility

Goals

  • Satisfy reps demands
  • Better sales-finance interface
  • Finding the best tool
  • Finding a long term partner
  • Improve productivity
Picture of Noémie the CEO

Noémie

CEO

Role:

Executive Decision Maker

Noémie is the CEO of an enterprise-level FMCG company based in France. She is an executive decision maker with a focus on marketing and sales. She is willing to pay a premium for what she wants and values the importance of understanding the value of what she receives.

Pain Points

  • Hard to track KPIs
  • Pressure from management
  • Scattered operation
  • Manual typos
  • Inefficient sales reps

Goals

  • Improve productivity
  • Control
  • Manage KPIs
  • Prestige & brand awareness
  • Finding a long term partner
Picture of Diana the Telesales

Diana

Telesales

Role:

Rep

Diana is a 32-year-old male telesales agent based in Serbia, using a web application for product ordering. He works in an office setting on desktop and laptop devices, has a tech literacy level of 3, and is not a paying user. The products relevant to his role include SFA and Trade Promotions.

Pain Points

  • Pressure from management
  • Bad UX is taking up time
  • Missing orders
Picture of Shani the Marketing Manager

Shani

Marketing Manager

Role:

Manager

Shani is a 34-year-old marketing manager who is not a champion for Pepperi. She uses Pepperi's Trade Promotions product and its addon, primarily at the office and on the road. She has a tech literacy level of 3 and does not pay for the product. She uses Pepperi on the Back Office and WebApp platforms. The document also includes a description of a photograph of a 34-year-old female executive sitting on a brown leather sofa.

Unmet Needs

  • Data visibility
  • Track KPIs

Pain Points

  • Scattered operation
  • Not seeing the big picture

Goals

  • Increase sales
  • Control Promotions
  • Performance, stability & reliability
Picture of Chetana the Sales Manager

Chetana

Sales Manager

Role:

Manager

Chetana is a sales manager in a middle-tier FMCG organization in Australia. She wears multiple hats as both a sales manager and a project manager. She is time poor and uses various devices such as desktop, laptop, phone, and tablet. She is tech literate and uses the platform's native app and web app. She does not pay for the platform and does not use it offline. The platform offers various products such as activities, forms, insights, messages, SFA, surveys, tasks, and transactions & activities. Chetana manages by exception and requires a quick overview of the performance of her sales reps.

Unmet Needs

  • Easy configuration
  • Simple to use
  • Empower workflow

Pain Points

  • Not seeing the big picture
  • Inefficient sales reps
  • Feeling overwhelmed at times

Goals

  • Track worker meetings
  • Track worker sales
  • Track worker KPIs
Picture of Karen the Field Rep

Karen

Field Rep

Role:

Merchandiser

Karen is a merchandiser in New York who serves as a field representative. She visits stores to gather information, audit shelves, and capture images of competitors. She uses a phone or tablet with a native app for tasks such as photo taking, replenishment, stock taking, and surveys. Karen has a tech literacy level of 2 and can use the app offline. She does not pay for the app and does not use it for internal purposes.

Unmet Needs

  • Empower workflow

Pain Points

  • Hard to track KPIs
Picture of David the Field Rep

David

Field Rep

Role:

Rep

David is a 28-year-old male sales rep based in New York. He works as a field rep and is primarily focused on the FMCG vertical in the enterprise market. He uses the product, specifically filters, for various purposes such as insights, ordering, payment, returns, stock taking, and surveys. David does not pay for the product and does not use it offline. He is not an internal champion for the product.

Unmet Needs

  • Track KPIs
  • Improve sales velocity
  • Increase sales & commission

Pain Points

  • Missing Sales Data
  • Needs to remember too much stuff
  • Hard to track KPIs
  • The boss is upset for poor task completion
  • Missing internet connection

Goals

  • Sell more
  • Meet KPIs
Picture of Jürgen the Store Manager

Jürgen

Store Manager

Role:

Buyer

Jürgen is a 43-year-old female SMB buyer and store manager of a small eyewear shop in Germany. She uses devices such as a laptop and phone, and is tech literate. She does not currently pay for the product and does not use it offline. Jürgen uses the platform through native app and web app, and is interested in the Storefront product.

Pain Points

  • Slow product allocation
  • Getting wrong price
  • Missing updates

Goals

  • Order
  • Recommend products
Picture of Raul the VP Sales

Raul

VP Sales

Role:

Executive Decision Maker

Manager

Raul is the VP of Sales for a major corporation in Puerto Rico. He oversees a diverse product portfolio and serves a wide range of customers. He is interested in ensuring all orders are completed, identifying problems quickly, and confirming that all reps have finished their planned routes. Raul is a successful leader with strong communication skills. Additionally, it is mentioned that everyone, including retailers, loves Pepperi.

Unmet Needs

  • Data visibility
  • Track KPIs

Pain Points

  • Scattered operation
  • Not seeing the big picture

Goals

  • Increase sales
  • Performance, stability & reliability
  • Adoption by management
  • Adoption by team
  • Unify sales channels
Picture of Scott the IT Transformation Manager

Scott

IT Transformation Manager

Role:

Admin

Scott is an IT transformation manager responsible for overhauling and modernizing all company systems. He is focused on getting the job done and comes up with possible solutions. He is a male IT lead, 32 years old, located in the USA, and works with desktop and tablet devices. He is tech-savvy with a tech literacy level of 5 and uses platforms such as Back Office, Native App, and WebApp. His product use cases include configuration, integration, and data management, with a specific configuration for the Trade Promotions Addon.

Unmet Needs

  • Easy configuration
  • Empower workflow
  • Happy in-house users

Pain Points

  • Missing features
  • Bad UX is taking up time
  • Wasting time over bugs
  • Lacking agility

Goals

  • Adoption by team
  • Performance, stability & reliability
  • Adoption by management
  • Finding a long term partner
Picture of Gertrud the Partner

Gertrud

Partner

Role:

Admin

Gertrud is a 55-year-old female partner based in Germany. She is an admin and her role involves integrating complex platforms for her clients. She uses Pepperi at home, at the office, and on the road, primarily on her laptop and tablet. Gertrud has a tech literacy level of 5 and pays for the product. She uses Pepperi for configuration and integration purposes, specifically with the Trade Promotions Addon, on the Back Office platform.

Unmet Needs

  • Robust platform without bugs
  • Long term adoption of platforms

Pain Points

  • Not self service

Goals

  • Self service
  • Sell more
  • Quick integration
  • To be in the loop
Picture of Tal the Professional Services

Tal

Professional Services

Role:

Admin

This document provides information about Tal, an admin in the Professional Services role, who is a seasoned team member. Tal is located in Israel and uses various devices such as a laptop, phone, and tablet at the office. They have a tech literacy level of 5 and do not pay for the product. Tal uses the platform in the back office, native app, and web app, but it is not specified if they use it offline or internally.

Pain Points

  • Wasting time over bugs
  • Integration is repetitive and time consuming
  • Painful manual integration
  • Fear of messing things up

Goals

  • Meet KPIs
  • Improve productivity
  • Faster reps